Creating a mix of short-term and long-term offers appealed to every kind of user of our game and increased engagement. Long-term offers get much higher bids and are much more valuable and therefore boost eCPM, but short-term offers are still valuable for engaging users early. The ironSource team optimized our in-store offerwall performance in a number of ways - first by introducing new types of offers. Diversifying event lengths and getting bids up We wanted to make sure the switch to a new offerwall provider would yield real results, so we asked ironSource to run a test of their offerwall against our current setup.
We knew there was more potential to boost offerwall revenue from our in-store menu and hit our eCPM goals, hearing about how ironSource helps FPS games like ours achieve high eCPMs and ARPDAU using their offerwall. Before implementing the ironSource offerwall, we were monetizing our game Critical Ops with a different offerwall provider. We were already using ironSource rewarded videos, and their offerwall presented an opportunity to streamline our operations. The testing phase: setting the KPIs, duration, and terms
Learn how after an extended A/B test, Critical Force streamlined their ad operations, improved performance, and moved 100% of traffic to the ironSource offerwall. Their latest title, Critical Ops, achieved over 80 million downloads worldwide. Critical Force is a Finnish mobile game company that specializes in online shooter games.